Bees for Development, the Monmouth-based charity that makes life better with bees, is calling for support to reach a target of £110k in just one week, to change the lives of people in Ethiopia for the better.

For one week from noon on Tuesday November 30, The Big Give Christmas Challenge will raise funds to enable families in Ethiopia to thrive by gaining life-changing beekeeping skills.

Your money will go directly to help women like Tigared Mengistu, who missed her own education and was determined to send her own children to school.

The charity gave Tigared all the skills to become a successful beekeeper. They carried put her training, mentoring and the resources to enable her to create an income with bees.

Now bees and beekeeping help her to feed her family, and with the added benefit of protected biodiversity.

She is proud to give her children the essential books and uniform they need to begin their own journey towards a brighter future.

From midday on Tuesday November 30 every £1 donated to the target will be matched.

So, if you give £5, the charity will receive £10; if you give £50 your donation is then worth £100! At no extra cost to you.

Bees and beekeeping give people the chance to build good and sustainable lives.

In Ethiopia, Bees for Development gives training and support to people in desperate circumstances.

The country is experiencing civil unrest, and the charity’s work is proving more vital than ever to build resilient livelihoods within the most challenging conditions.

This is a wonderful opportunity to make a life-long difference, by ensuring your money is channelled directly to a cause with a positive personal and environmental impact.

Bees for Development’s approach is unique and focuses on sustainable methods where habitat preservation and regeneration go together with skills training for people.

Nicola Bradbear, founder of Bees for Development says: "The role that bees play in nature, and for people, is now well-understood.

’’There is a real need for people to build an income in a way that is sustainable and beneficial to nature and helps tackle the threats of climate change and biodiversity loss.

’’Every donation made through The Big Give is a gift for future generations".

Bees for Development would like everyone to spread the word, get their friends, family and colleagues on board and excited to double their donation. In the amazing event that Bees for Development exceeds their target, do keep giving. Every penny counts.

To make a difference, visit beesfordevelopment.org. Donate from noon on #GivingTuesday November 30. The campaign ends at 12pm on Tuesday, December 7.